about

Ida Pyk is a fashion label created by model,
writer and provocateur Ida Pyk.

Ida Pyk’s vision is to highlight personal creativity
and unconventional looks. The idea is to reflect
the society we live in and make a statement,
using humor and irony as a tool. All garments
are vintage used by the Swedish armed forces.
This is an environmental, ethical and economic
choice. Every garment is a work of art - hand
printed, numbered and signed by the artist.

Ida Pyk has a notable background within the
fashion industry, working for several magazines
such as Swedish Elle, Bon Magazine and
The Daily News.